Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is teaming up with Anyma, the solo project of Matteo Milleri of Tale Of Us, to celebrate the transformative experience of Dolby Atmos Music.
Set to the song “Eternity” from his debut album Genesys, Anyma stars in the commercial, which spotlights the heightened emotional bond fans can share with their favorite artists through Dolby Atmos.
The piece follows the recent debut of Anyma’s latest album Genesys II, which released on March 29 via Afterlife/Interscope. Fans can envelop themselves in the immersive odysseys of “Eternity” and Genesys II now in Dolby Atmos on Apple Music.
Here’s what Matteo Milleri (Anyma) had to say about the collaboration:
“Dolby Atmos was mind-blowing the first time I tried it. The shift of perception, to hear the space, and to be immersed into this environment was inspiring. Every detail in my music adds to the story, so to have Dolby Atmos capture all of it and bring my vision to life exactly as I imagined is game-changing.”
Adding to the festivities, Anyma fans are invited to explore the immersivity of “Eternity” even more through a Dolby Atmos-powered digital fan destination. At the site, fans can also check out a behind-the-scenes interview with Anyma where he shares his first impressions of Dolby Atmos and the inspiration behind his global hit “Eternity.”
“This next chapter of ‘Love More’ really illustrates the emotional journey of being transported into the music with Dolby Atmos,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories.
“Anyma’s creative vision knows no limits and we are excited Dolby Atmos helped bring to life the world of ‘Eternity’ and Genesys II for fans across the globe.”
Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. Whether it’s hearing the layers of instruments move all around, catching the subtle breath a singer takes between lyrics, or being enveloped in a wave of melodies, nothing compares to hearing music in Dolby Atmos.
Directed by GRAMMY®-nominated music video director and filmmaker Colin Tilley, the commercial is the latest installment of Dolby’s “Love More in Dolby” global brand campaign, which kicked off in November 2023 with the debut of a short concert vignette starring Ed Sheeran that spotlighted Dolby Atmos and his latest hit “Magical.”
Shortly after, the piece was followed by a commercial celebrating Jennifer Lopez and the release of her new album This is Me…Now in Dolby Atmos and accompanying film This is Me…Now: A Love Story, which debuted on Prime Video in Dolby Vision and Dolby Atmos. Most recently, the campaign celebrated the transformative experience of watching movies in Dolby Vision and Dolby Atmos at Dolby Cinema.
Watch the Love Anyma More In Dolby Atmos.
